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Alicia Cardenas at the 2016 APP Conference & Exposition

The Point – Issue 78

  Table of Contents From the Editor Kendra Jane B Marina Pecorino President’s Corner Reducing Your Carbon Footprint Financial Sustainability for Your Business Sustainability – Learning to Cultivate Piercing Statistics Update from the Secretary Confessions of a Funeral Director Legislative […]

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The Point: Issue 76 - Cover

Point 76: Member Updates – Aaron Pollack

Elections 2016 Elections are in full swing at the APP office. We currently have four Board of Directors positions that will end their

The Point - Issue 74

Point 74: Tech Tips for the Studio

Julie Taylor & April Thomas APP Outreach Committee We don’t use machines to create beautiful piercings, but for most of us, being a piercer

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Point 74: Responding to Negative Criticism Online – Courtney Jane Maxwell

Courtney Jane Maxwell Saint Sabrina's The internet has become such an integral part of our marketing, allowing our clients to leave feedback about our service. Sooner or

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Point 74: Communicating Effectively in the Digital Age – Miro Hernandez

Miro Hernandez APP Public Relations Director With the advent of the internet and World Wide Web, times are quickly changing for all. You literally have easy access

The Point - Issue 74

Point 74: From the Editor – Marina Pecorino

Marina Pecorino Managing Editor of Content & Statistics I initially struggled to come up with direction for this editorial, partly because I feel that I’m somewhat of

The Point - Issue 74 - cover

Point 74: From the Editor – Kendra Jane B

Kendra Jane Berndt Managing Editor of Content & Archives We are in a world where we double tap dozens of times a day, use our smart devices

Point 73: Portfolio Photography: Tips & Tricks – Marina Pecorino

Marina Pecorino Managing Editor of Content & Statistics In the grand scheme, our industry is young, but in reference to how we display our portfolios there has been quite a bit

Point #73: From the Editor – Marina Pecorino

Marina Pecorino Managing Editor of Content & Statistics I realized that in planning my pieces for this issue, I composed my outlines in terms of an almost methodical past—present—future format. As

Point 73: From the Editor – Kendra Jane Berndt

Kendra Jane Berndt Managing Editor of Content & Archives Change: it is the only thing that is certain in life (other than death and taxes). So why is it that

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